Barber Shop Talks
Dove Men+Care and AXE wanted to develop ownable, brand-specific content that leveraged the Toronto Raptors’ brand and players to connect with fans. Barber Shop Talks was created, as a way in which fans could engage with our athletes by asking them questions on social media, that were answered in an unscripted setting, with content captured and distributed through social. This initiative led to an increase in awareness and purchase amongst Raptors fans.
THE PROBLEM
AXE and Dove Men+Care wanted to increase fan engagement and build on their existing relationship with Raptor fans.
THE ASK
Create an ownable content series on Youtube, to increase fan engagement and build on existing relationships with Raptors fans.
CREATIVE INSIGHT
The barbershop serves as a hub for community and genuine conversation, whether you're a Raptors player or a fan.
THE IDEA
Barbershop Talks - A 3-episode content series featuring Raptors players discussing golden moments from their careers, what it takes to be a professional NBA player, and fatherhood.
The
Results
THE Results
This is the power
of partnerships
