Cory Joseph Shot Attempt... From The Top Of A Skyscraper
LG Electronics aimed to showcase the wide-lens capabilities of its smartphone camera by partnering with the Toronto Raptors. To achieve this, LG captured Cory Joseph making a spectacular long-distance shot from the top of a skyscraper. This creative and engaging content significantly boosted engagement and video views, leading to a substantial increase in sales for the LG G5 phone.
THE PROBLEM
Despite LG Electronics' innovative smartphone camera features, they struggled to effectively communicate the wide-lens capability to their target audience.
THE ASK
Showcase the wide-lens capabilities of LG’s smartphone camera by creating compelling content that drives awareness, engagement, and consideration for the LG G5 phone.
CREATIVE INSIGHT
Spectacular moments, like Cory Joseph's long-distance shots, need to be captured to be remembered and cherished.
THE IDEA
Cory Joseph makes a long-distance shot from the top of a skyscraper, captured using the LG G5's wide-lens camera, to highlight the phone's exceptional camera capabilities and engage fans with spectacular content.
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The
Results
THE Results
This is the power
of partnerships
