Fan Powered Bronco
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The Leafs partnered with Ford to bring to life the Fan Powered Bronco, a fan-led content campaign that invited Leafs fans to help design a custom Ford Bronco inspired by team pride. The program turned Ford’s vehicle into a canvas for fandom while creating a more interactive way for fans to engage with the brand.
THE PROBLEM
Ford needed a fresher, more participatory way to build relevance and make Ford feel connected to the energy of Leafs fandom.
THE ASK
Create a refreshed Leafs program that makes Ford vehicles feel more desirable and relevant to fans. The campaign needed to move beyond passive content and give fans a role in shaping the experience.
CREATIVE INSIGHT
Leafs fans do not just watch the team; they want to show their pride and feel part of the action. By inviting fans to channel their unique creative expression, we can offer a bold way to show their pride.
THE IDEA
Fan Powered Bronco: We brought to life a custom interactive digital platform that invited fans to design their own Bronco for a chance to win prizes.
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The
Results
THE Results
This is the power
of partnerships
