Fan vs Fan
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In collaboration with FanDuel, the Raptors launched Fan Vs Fan, a culturally relevant digital campaign designed to spotlight the competitive spirit of Raptors fans while driving engagement and consideration for FanDuel’s sports book. Hosted by Raptors’ digital personality Akil Augustine, the campaign came to life as a miniseries of short-form videos featuring lighthearted, physical fan-on-fan challenges. Betting language was organically woven into the content, making sports betting feel fun, social, and native to the digital-first audience.
THE PROBLEM
FanDuel was looking for a culturally relevant way to make sports betting feel more social and entertaining.
THE ASK
Integrate FanDuel organically into the excitement surrounding Raptors game night and leverage social media as a tool for ongoing fan engagement, ensuring the conversation continues long after the game.
CREATIVE INSIGHT
Raptors fans love to prove they’re the biggest fan, whether they’re cheering in the stands or squaring off in friendly rivalries.
THE IDEA
Fan Vs Fan: A street-style social series where every episode, two Raptors fans go head-to-head in a lighthearted basketball competition. Each episode is 60 seconds long and is accompanied by Instagram story extensions.
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The
Results
THE Results
This is the power
of partnerships
