Fangerine Fridays
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The Raptors partnered with the Tangerine to create Fangerine Fridays, a season-long program that turned every Friday game into a fan appreciation moment. Launched on the Raptors Home Opener and bookended at Fan Appreciation Night, the program rewarded invested fans through giveaways, access, premium game day experiences, and Tangerine offers.
THE PROBLEM
Tangerine’s Raptors partnership needed a clearer and more consistent role that made the brand feel actively valuable to fans, not just visible beside the team.
THE ASK
Create a season-long program that brings Tangerine’s This Is How We Fan 2.0 platform to life through fan-first moments, while building stronger relevance between Tangerine and Raptors fandom.
CREATIVE INSIGHT
The most invested fans show up beyond the big games, and they notice when a brand shows up for them in return.
THE IDEA
Fangerine Fridays: Make every Friday game feel like Fan Appreciation Night, rewarding Raptors fans with surprise access, prizes, offers, and elevated experiences.
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The
Results
THE Results
This is the power
of partnerships
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