Goooal Celly
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The Toronto Maple Leafs and Oreo joined forces to transform the traditional in-game goal celebration into a branded fan moment. The "Goooal Celly" campaign highlighted the excitement of scoring moments and featured William Nylander's charismatic personality, positioning Oreo as the playful spark for fans to deepen their connection with players during the game. All season long the Goooal Celly campaign rewarded fans with playful fan activations, merchandise and team engagement with Carlton the Bear.
THE PROBLEM
Evolve the Oreo partnership from one off campaigns into a more robust platform.
THE ASK
Amplify Oreo's playful association with the Leafs through a continuous/ repeatable program.
CREATIVE INSIGHT
For Leafs fans, a goal isn't just a celebration. It's the one moment when years of hope, stress, and heartaches give way to something joyful and unfiltered.
THE IDEA
Goooal Celly Platform: A season-long ownership of the goal celebration spanning across digital, in-game, content, contest.
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The
Results
THE Results
This is the power
of partnerships
