Home Court Advantage
OLG partnered with the Toronto Raptors with the goal of reinforcing OLG’s commitment to community. Together, we created Home Court Advantage, which allowed for an impact across Ontario and integrated OLG into the Raptors fandom. Through supporting diverse basketball programs and highlighting the stories of people behind them, we were able to showcase the positive impact they have on local communities. Home Court Advantage was promoted across a variety of different digital platforms, OOH signage and in-game features
THE PROBLEM
There was a significant decline in participation among Ontarians under the age of 35 due to losing when playing with OLG and lack of awareness of OLG’s community giveback efforts
THE ASK
Convey to the Raptors fandom that by playing with OLG, they’re winning by helping OLG support diverse basketball communities
CREATIVE INSIGHT
Young adults feel strongly about giving back to their communities and view brands who do the same positively
THE IDEA
Home Court Advantage: Create a 4-part content series celebrating each basketball program and an 8-bit game, which increases OLG’s monetary donation to each local basketball programs when fans played it
The
Results
THE Results
This is the power
of partnerships
