Hometown Hidden Gems
To strengthen their connection with consumers and fans, Canadian Tire teamed up with the Toronto Maple Leafs to launch "Hometown Hidden Gems." This initiative featured the dynamic duo of Max Domi and Ryan Reaves, who brought their infectious energy to showcase some of Toronto’s best outdoor activities. Fans were treated to a two-part content series that highlighted these hidden treasures, complemented by an engaging contest
THE PROBLEM
To strengthen their connection with consumers and fans, Canadian Tire teamed up with the Toronto Maple Leafs to launch "Hometown Hidden Gems." This initiative featured the dynamic duo of Max Domi and Ryan Reaves, who brought their infectious energy to showcase some of Toronto’s best outdoor activities. Fans were treated to a two-part content series that highlighted these hidden treasures, complemented by an engaging contest
THE ASK
Build a platform that can be expanded upon year-over-year that supports banner priorities through authentic product integration
CREATIVE INSIGHT
Many Leafs fans haven’t fully explored the hidden outdoor gems of our great city
THE IDEA
Hometown Hidden Gems: A two-part content series featuring Maxi Domi and Ryan Reave enjoying the lesser known outdoor activities in Toronto with the help of Canadian Tire
The
Results
THE Results
This is the power
of partnerships
