Inbound Assist
Bell Inbound Assist: Bell and the Toronto Raptors teamed up to celebrate communities uplifting new Canadians through basketball. The initiative kicked off with a nomination period, spotlighting three impactful organizations. Fans then voted for the most deserving group, with a chance to win Raptors tickets and exclusive prizes. Free Play Toronto emerged as the winner, receiving a $100,000 donation to support their basketball programs and a special community event to kick off the 2024/25 Raptors season.
THE PROBLEM
New Canadians face significant challenges integrating into day-to-day life in Canada. They require support programs to facilitate integration into the community and workforce.
THE ASK
Build an ownable program where Bell can create connections through sport, provide resources, link loved ones and build shared human experiences.
CREATIVE INSIGHT
New Canadians need help getting in the game. They need an assist from the people and communities around them.
THE IDEA
Bell Inbound Assist: An initiative focused on celebrating community organizations that are uplifting new Canadians through basketball.
The
Results
THE Results
This is the power
of partnerships
