Itty Bitty Ballers

Raptors

Awareness

Favourability

Community Impact

Lead Generation

Drive to Retail

Organic Social

Broadcast/TVC

Microsite

Data Acquisition

Contest

In-Venue Activation

GoDaddy recruited Raptors center Jonas Valanciunas to show fans how he took his fictional miniature figurine business online, highlighting the platform's ease of use for small businesses. This campaign featured a series of content pieces demonstrating how GoDaddy can propel any business digitally. An actual website was launched, with proceeds from figurine sales going to the MLSE Foundation, and a contest based on "Itty Bitty Ballers" supported local businesses. The message was reinforced later in the season with sequels starring Lucas Nogueira, Patrick Patterson, and the Raptor.

THE PROBLEM

Few small business owners know about GoDaddy’s website builder tool.

THE ASK

Create awareness about GoDaddy’s website builder and domain registration services, particularly among small business owners.

CREATIVE INSIGHT

Even the best ideas can only reach their full potential with proper support.

THE IDEA

Itty Bitty Ballers - A fun content series featuring Jonas Valancunias’ smooth experience using GoDaddy to set up a website for his fictional figurine business.