IWonder
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Wonder partnered with the Toronto Maple Leaf's with the goal of raising their profile within Leaf's Nation and elevating brand favourability amongst moms and their children. Together, we created a miniseries where kids were able to ask Toronto Maple Leaf Players whatever questions popped into their head as they made sandwiches using Wonder bread. In contrast to standard interviews where players utilized their media training, IWONDER provided a platform for them to express themselves and position Wonder as the brand that delivered Leaf’s Nation a memorable moment.
THE PROBLEM
Wonder wanted to raise their profile within Leaf's Nation and strengthen their brand favourability amongst moms and their children.
THE ASK
Create custom content that resonated with moms and children, while growing Wonder’s association with the Maple Leaf’s brand.
CREATIVE INSIGHT
Hockey players are typically serious on and off the ice, rarely expressing their true personalities.
THE IDEA
IWONDER – A content series featuring Zach Hyman and Travis Dermott being interviewed by a young Leafs fan, resulting in candid and unscripted answers that showcased their true personalities.
The
Results
THE Results
This is the power
of partnerships
