Lil’ Leafs Bodysuit
Oshkosh leveraged its partnership with the Toronto Maple Leafs with the goal of growing their mailing list in an engaging way. Together, we launched the “Lil Leafs Bodysuit”: limited-edition Leafs branded baby apparel launched in celebration of the teams’ Centennial Season.
THE PROBLEM
Carter’s sought to grow their email subscriber database and continue establishing their dominance as the top baby’s apparel provider in Canada.
THE ASK
Create a campaign utilizing the Leafs’ dedicated fandom to grow brand awareness and consideration.
CREATIVE INSIGHT
A child’s first team apparel is more than just a cute outfit; it’s the start of a lifelong journey of fandom and love for the game.
THE IDEA
Lil Leafs Bodysuit: a free custom branded 6-month-old bodysuit available to loyal Leafs fans and Carter’s customers. Fans were encouraged to post baby photos in the bodysuit for a chance to win prizes.
The
Results
THE Results
This is the power
of partnerships
