Lunchtime Legends
A player-driven content series hosted by Cabbie Richards that give fans a personal, behind-the-scenes look at their favouriteRaptors, past and present. In each episode, Scottie Barnes shared a Subway meal with a surprise alumni guest (Muggsy Bogues, JYD, Terrence Ross) ahead of each decade's theme games (1990s / 2000s / 2010s).
THE PROBLEM
Subway wanted to feel naturally connected to the stories and memories of the Raptors.
THE ASK
Create an engaging content platform that increases Subway’s relevance and awareness among Raptors fans by aligning the brand with player storytelling and cultural moments.
CREATIVE INSIGHT
Basketball nostalgia is passed down through stories – the biggest moments get retold over generations and become a key piece of a fans identity.
THE IDEA
Subway Lunchtime Legends: A 3-part series that featured Scottie Barnes having a Subway meal with an alumn from 3 different Raptors decades. Each episode is released before the theme night.
The
Results
THE Results
This is the power
of partnerships
