Made For Movement
Toronto FC x Degree’s "Made for Movement" initiative aimed to highlight how Degree products were made for real “movers”. Through the creation of original digital content featuring notable TFC players utilizing a new line of spray-on antiperspirant, we connected the brand with soccer fans in a new and captivating way.
THE PROBLEM
Despite being a well-established brand, Degree wanted to promote the credibility and effectiveness of its newest product.
THE ASK
Leverage the TFC fanbase to create an ownable platform centered on performance, driving awareness and creating positive affinity with the brand.
CREATIVE INSIGHT
Just like TFC players, fans rely on the products that help them move and feel the best.
THE IDEA
TF x Degree’s “Made for Movement” Challenge: an original content series showcasing Sebastian Giovinco and Jonathan Osorio going head-to-head in a soccer skills-based competition. The catch? Fans would be deciding the winner.
The
Results
THE Results
This is the power
of partnerships
