Max Fan Contract
OLG partnered with the Toronto Raptors with the goal of increasing cultural relevancy and brand favourability amongst young adults. Together, we created the ‘Max Contract Fan’ contest, which gave Raptors fans the opportunity to live life like a max contract player. The contest was amplified through various promotional videos that were published across Raptor’s social media channels and digital platforms.
THE PROBLEM
Ontarians under the age of 35 felt they had a limited chance of winning Lotto Max and were not motivated to play
THE ASK
Convince fans to see Lotto Max as a fun and relevant choice to make their dreams come true
CREATIVE INSIGHT
For young fans, winning memorable experiences is equally important as winning cash prizes
THE IDEA
Max Fan Contract: Created a contest on the Raptors App where fans could enter for the chance to win one of four prizes: Trip for 3 to 2024 NBA draft in NYC, $20K Shopping Spree, Luxury Staycation at the St. Regis Hotel, or an Ultimate Raptors Gameday Experience
The
Results
THE Results
This is the power
of partnerships
