Max Fan Contract

Raptors

Awareness

Cultural Relevance

Engagement

Product Launch

Contest

Signage

Web Ads

IP Usage

App Media

Influencers

In-Venue Activation

Broadcast-Visible

Looking to launch Lotto Max 3.0, the Raptors teamed up with Lotto Max to evolve the Max Fan Contract into a digital contest where fans had the chance to design their own Raptors themed prize pack. The program encouraged fans to Dream to the Max, coming to life through the Raptors App and digital content featuring Lindsay Stone.

THE PROBLEM

OLG needed to launch Lotto Max 3.0 in a way that made the product relevant to culture while building awareness and adoption .

THE ASK

Evolve the Max Fan Contract platform into a 360° launch moment for Lotto Max 3.0.

CREATIVE INSIGHT

Fans are not just drawn to bigger prizes, but to the ability to mix, match, and customize their rewards structure, making the contest feel personal.

THE IDEA

The Max Fan Contract: Create a co- branded contest featuring $50,000 in prizing and allow fans to design their dream Raptors themed prize package

No items found.

The
Results

THE Results

Total Impressions (at bench)

1.8M

Total Contest Entries

10K

Total Opt-Ins (595% above bench)