Moments That Deliver

TFC

Awareness

Community Impact

Organic Social

Custom Content

Contest

DHL teamed up with Mark-Anthony Kaye, former TFC midfielder, and Maria Papadakis, TFC's digital host, to bring joy to three community organizations across the GTA (Taking Kids Out of Poverty, Scarborough Simbas, and Girls and Women in Motion). Together, Mark and Maria delivered DHL Boxes packed with soccer balls, equipment, and TFC merchandise to each group. Adding an extra touch of excitement, each organization was surprised with a visit and tickets to an upcoming TFC game, creating unforgettable moments for everyone involved.

THE PROBLEM

DHL wanted to be known as more than just a shipping company. DHL wanted to be recognized for its reliability and commitment to local communities across Canada.

THE ASK

Develop an engaging campaign that highlights DHL’s commitment to the community, while highlighting its logistical shipping capabilities.

CREATIVE INSIGHT

DHL deliveries are more than just packages – they are opportunities to connect with the community and grow the game.

THE IDEA

Delivering Moments of Joy: Mark-Anthony Kaye and Maria Papadakis visited three youth soccer organizations in a DHL van to deliver each of them equipment, TFC merchandise and tickets. DHL gave each team a moment that mattered and showed TFC fans how DHL values local communities.