Official Smile of the Toronto Raptors
Facing competition from direct-to-consumer models, Invisalign aimed to reinforce its credibility as a top dental aligner. We expanded on Kyle Lowry’s public use of Invisalign during the Championship Parade by implementing an integrated campaign featuring broadcast visibility, in-venue engagement, custom content, and social media contests. This multifaceted approach significantly increased brand visibility, drove substantial fan engagement, and strengthened relationships with dental professionals through Raptors-themed materials and exclusive events. Combining the star power of Kyle Lowry, the Raptor mascot, and interactive fan experiences, the campaign successfully strengthened Invisalign's market position, driving lead generation and enhancing brand favorability.
THE PROBLEM
Invisalign faced growing competition from direct-to-consumer dental aligner brands.
THE ASK
Leverage the partnership with the Toronto Raptors to enhance Invisalign's reach, relevance, and brand consideration among young consumers who value reliability and purpose.
CREATIVE INSIGHT
Raptors fans confidently display their passion and loyalty during every game, but not all of them smile with the same level of confidence.
THE IDEA
Leverage Invisalign's role as the Official Smile of the Toronto Raptors to create a fully integrated campaign that aligns their brand with moments that inspire fans to smile, through unique interactions at Scotiabank Arena and beyond.
The
Results
THE Results
This is the power
of partnerships
