OG Corp Season 2 'Expansion Baby
Building from last season's "Make it My Office" campaign, we collaborated with Raptor's player OG Anunoby in a humorous campaign showcasing how he turned OG Corp into the highest valued IPO in Canadian history. With this campaign, Staples wanted to harness fan engagement and unlock a ‘viral’ opportunity. OG Corp helped position Staples as being more than an office supplies store, showcasing it as a one-stop-shop for work, learning, and technology needs.
THE PROBLEM
Staples was seen only as a supplier of school and office supplies, which didn't reflect its new identity as "The Working and Learning Company" with a broader range of technology products.
THE ASK
Utilize the Toronto Raptors partnership to shift consumer perception, amplifying Staples' brand awareness as a holistic hub for work, learning, and office technology.
CREATIVE INSIGHT
Whether it’s helping propel the success of OG Corp, or helping fans elevate their own business pursuits, Staples has everything you need to help your business thrive.
THE IDEA
OG Corp- We crafted a humorous series comprising of a short teaser, two short videos, and a one-minute spot, following the unprecedented growth of OG Corp and Staples' pivotal role in its success. The series was shared on social media and on broadcast. An OG Corp official website was also created to help drive curiosity and serve as a landing spot for a fan contest.
The
Results
THE Results
This is the power
of partnerships
