Power Play Deal
"Power Play Deal," a game day promotion that united Popeyes and Toronto Maple Leaf fans by offering three free chicken tenders with the purchase of a large drink on home game days. The promotion aimed to drive fan engagement and increase retail traffic. Fans were prompted to download the Maple Leafs app, access the offer on home game days, and redeem it in-store by allowing the cashier to tap the redeem button on their phone. The promotion was amplified through the Maple Leafs app, team-paid social media, Instagram stories, and paid posts, generating significant app and social media engagement.
THE PROBLEM
Despite Popeyes' strong presence and continued expansion, many Maple Leafs fans lacked a compelling reason to visit Popeyes on game days.
THE ASK
Create a compelling game day promotion to drive awareness, consideration, and retail traffic among Toronto Maple Leaf fans, enhancing the association between Popeyes and the Maple Leaf's brand.
CREATIVE INSIGHT
Food and sports have an inherent connection, with fans seeking enjoyable and convenient meal options while supporting their team.
THE IDEA
"Power Play Deal," a promotion offering Leaf fans three free chicken tenders with the purchase of a large drink on home game days, seamlessly integrating Popeyes into the game day experience and driving fan engagement and retail traffic.
The
Results
THE Results
This is the power
of partnerships
