Scotia Perks
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Scotia Perks rewards existing customers by removing common game day friction points and offering exclusive access to perks, events, and experiences. From free popcorn to bag check and express entry, the program elevates the fan experience at Scotiabank Arena —creating "bank envy" among non-customers.
THE PROBLEM
Scotiabank needed to strengthen customer loyalty and attract new clients by offering added value beyond traditional banking services.
THE ASK
Deliver premium experiences at Scotiabank Arena that strengthen brand loyalty and brand consideration among non customers.
CREATIVE INSIGHT
Long lines and crowded entrances create friction before the game even begins, leaving fans feeling delayed, stressed, and undervalued. Solving these pain points gives fans the most valuable perk: more time with the game.
THE IDEA
ScotiaPerks: A rewards program offering Scotiabank customers privileged access to Raptors experiences, exclusive events, and premium perks across the MLSE network.
The
Results
THE Results
This is the power
of partnerships
