Scotties Sub

Raptors

Awareness

Favourability

Consideration

Activation/Tournament

OOH

Custom Content

Signage

The Toronto Raptors partnered with Subway for a fun and engaging campaign that debuted Scottie Barnes original sandwich. By interacting with fans at Subway restaurants, the campaign adds a personal touch by showcasing Scottie's playful side, inviting fans to join him for a unique, behind-the-scenes experience at Subway. The program leveraged digital storytelling on social media to share content with fans across Meta, Youtube & X.

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THE PROBLEM

Subway needed a fresh and relatable way to promote their new series sandwiches while connecting with fans in an authentic memorable way.

THE ASK

Build national buzz and fan engagement for Subway’s new #30 Carnivore Sub by tapping into the Raptors’ fandom and star power of Scottie Barnes

CREATIVE INSIGHT

Fans love seeing athletes in unexpected roles, especially when it humanizes them and adds an element of fun to their everyday lives, making the brand feel more accessible and relatable.

THE IDEA

Scottie’s Sandwich Series: Scottie Barnes takes on the role of Subway’s Sandwich Artist, delivering a fun, unexpected fan experience that connects the Raptors star to Subway’s new sandwich line in a way only he can.