Sky Slam

Raptors

Innovation

Engagement

Consideration

Awareness

Favourability

OLV

OOH

App Media

Organic Social

Contest

Signage

Paid Social

Broadcast/TVC

To celebrate the Raptors 30th Anniversary and relive one of our teams most iconic moments, Bell launched the Sky Slam. This campaign used Augmented Reality (AR) to let fans experience a virtual reenactment of Vince Carter's legendary dunk across Canadian skylines. Fans were entered for a chance to win a signed Raptors City Edition jersey and Raptors tickets by using this filter.

THE PROBLEM

Bell was looking for an innovative way to reposition itself as a technology provider rather than just a cell service provider.

THE ASK

Develop a Bell partnership activation and/or campaign using the theme of the Raptors 30th Anniversary and Vince Carter as a backdrop, finding an innovative way for Bell to integrate within the celebration.

CREATIVE INSIGHT

Many fans never witnessed Vince Carter’s dunk live—the most iconic moment in Raptors history—and newer fans have only heard about it.

THE IDEA

Bell Sky Slam: An immersive AR experience where fans will be able to see a virtual reenactment of Vince Carter dunking on skylines across the country.