Suit Swag
Snickers was looking to gain relevance with Raptor's fans by creating a stunty hunger moment that leveraged earned media. This resulted in the Suit Swag stunt, which would grab the attention of various media outlets and notable celebrities, prompting conversations that had the Snickers brand at the forefront.
THE PROBLEM
Snickers was lacking relevance amongst their target audience of Raptors fans.
THE ASK
Create a relevant hunger moment that would resonate with the Raptors’ fan base and align with their positioning: YOU'RE NOT YOU WHEN YOU'RE HUNGRY.
CREATIVE INSIGHT
In the lead up to a Raptors game, both fans and players alike may overlook their hunger needs, causing them to make some questionable, out of character choices.
THE IDEA
Suit Swag Stunt- Delon Wright showed up to a game in an extremely ill-fitting suit, which garnered perplexed reactions from the public. Wright later revealed that the ill-fitted suit was a hunger mistake and that after having a Snickers bar, he was back to being himself again.
The
Results
THE Results
This is the power
of partnerships
