Tangerine Layup
.png){kind=logo}
.jpg)
The Toronto Raptors teamed up with Tangerine to develop a campaign that turned the frustrations of traditional banking into a basketball challenge fans could instantly understand. With the Tangerine Layup, we showed that banking should feel simple, effortless, and rewarding - just like an easy bucket. Fans were invited to earn their way to the Raptors Fan Appreciation by making a layup and the experience culminated with one lucky fan stepping up for a half-court shot to unlock a set of season tickets.
THE PROBLEM
Banking is often perceived as being full of hoops and barriers, and Tangerine wanted to change that consumer perspective with a seamless visual representation
THE ASK
Demonstrate to fans that banking with Tangerine is easy through a gamified activation.
CREATIVE INSIGHT
Just as Raptors fans expect their team to make the smart, simple play on the court, they deserve a bank that makes things just as seamless off it
THE IDEA
Tangerine Layup: A high impact activation that turns banking frustration into a basketball metaphor, offering fans the easiest shot of the season: a no hoops layup giving fans a chance to win Raptors tickets and the opportunity at season seats showcasing how simple banking should feel.
.jpg)
The
Results
THE Results
This is the power
of partnerships
.png){kind=logo}