Warm Lead Generation Participatory Contest
Casper and the Toronto Maple Leafs teamed up to launch a participatory contest; which had fans design their ultimate Maple Leafs, game-day experience. One lucky fan would see their dream experience come to life. Throughout the course of this contest, Casper was able to collect information about participants sleep habits and mattress preferences, which helped them target participants with relevant promotional offers.
THE PROBLEM
Casper wanted to target Leafs fans with relevant marketing materials, but first needed to learn more about their sleep preferences.
THE ASK
Familiarize Leafs’ fans with the Casper brand , learn about their mattress preferences and generate warm leads.
CREATIVE INSIGHT
Just as dreams are unique to each sleeper, each fan has their own dream gameday experience.
THE IDEA
Casper and the Toronto Maple Leafs co-created a participatory contest that had fans customize their dream Maple Leafs game-day experience. The contest was promoted on owned social media platforms and participants' personal data was collected for targeting purposes.
The
Results
THE Results
This is the power
of partnerships
